https://www.kirstentrued.com/resources daily 0.75 2026-03-19 https://www.kirstentrued.com/resources/research-user-testing monthly 0.5 2026-03-19 https://www.kirstentrued.com/resources/designing-for-trust monthly 0.5 2026-03-19 https://www.kirstentrued.com/resources/works-well-with-others monthly 0.5 2026-03-19 https://www.kirstentrued.com/resources/it-starts-with-listening monthly 0.5 2026-02-19 https://www.kirstentrued.com/resources/category/Research monthly 0.5 https://www.kirstentrued.com/resources/category/Blog monthly 0.5 https://www.kirstentrued.com/resources/tag/Blog monthly 0.5 https://www.kirstentrued.com/home daily 1.0 2026-02-20 https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/61722509-bf0c-4886-9143-9dc17bba3a44/logo_wea_golden_nobg.png https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/31290807-d787-42f6-8130-b4b303db1f2c/logo_wea_whbg.jpg https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/80ff5f3a-b2bb-45d8-b37e-9a0d7e62da6d/logo_wea_black_nobg.png https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/55bb9df1-ef53-4097-9fdc-2f98d11237eb/logo_wea_golden_nobg.png https://www.kirstentrued.com/contact daily 0.75 2024-07-25 https://www.kirstentrued.com/about daily 0.75 2025-08-03 https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/1608328882650-NMLDSEWWT90DFFEJZ209/IMG_7851.jpg About - Designing Insightful B2B Experiences with Strategy As a UX Strategist specializing in B2B, I collaborate with stakeholders to drive lead generation through thoughtful design and a deep understanding of user behavior. My approach combines data-driven insights, creative problem-solving, and a touch of intuition (or, as I like to call it, really great user research). Two aspects of the B2B industry particularly captivate me: Extended sales cycles. With multiple decision-makers and intricate processes, these cycles can span months—or even years—requiring long-term strategies and relationship-building expertise. The interplay between emotion and logic. While B2B decisions often appear purely rational, factors like trust, reliability, and brand reputation are just as critical as data and ROI. When I'm not analyzing user journeys, you'll find me exploring the world of AI, learning to code, throwing axes, or happily wandering through the aisles of local bookshops. https://www.kirstentrued.com/brilliant-experience daily 0.75 2021-01-17 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847898345-D40VLF9LAM9L2XYZ5A1B/image-asset.jpeg Brilliant Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896972-M6Z43LS56WX5T1S74A5I/image-asset.jpeg Brilliant Experience https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/1610926125899-LOP8MVBRX2JNQEUC5285/smartmockups_kixldjkj.png Brilliant Experience - Bank of America Investing Feature Bank of America was looking to retain their client base but wanted to offer more to their Millenial users. I was tasked to research the issue of Millennials versus Money. I first dove into market research and competitive analysis in order to understand the foundation of the possibilities for this project. See Market Research and Competitive Analysis. After learning about the industry and the population, I conducted user interviews to understand the banking needs of Millennials. See Interview Transcripts and Findings Summary. https://www.kirstentrued.com/olderprojects daily 0.75 2022-07-14 https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/1608326850149-3641MCVV0DC02M6K1M6U/smartmockups_kius8fvm.png Older Projects - Bookend App An inventory and social app for book lovers who love to share experiences and recommendations. Roles: Research, Design, Prototyping, Testing https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/1610926125899-LOP8MVBRX2JNQEUC5285/smartmockups_kixldjkj.png Older Projects - Bank of America Investing Feature A new feature in the Bank of America mobile site that allows Millenials to invest in smaller increments through micro-investing partnerships. Roles: Research, Design, Prototyping, Testing https://images.squarespace-cdn.com/content/v1/5dd7fad42d950942dd94033c/1608496768994-K87DQHGA2TV3T8OL7XNZ/smartmockups_kiusorev.png Older Projects - The Corner Bookstore A responsive website redesign to serve the community better during COVID lockdowns and help to insure cash flow for the business. 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